The menswear guide

Find better menswear before you leave for the retailer.

Browse brands, product categories, materials, colours, and retailer paths before you click through.

Search the guide →
Brands510
Products97,000
Edward Sexton
TAILORING

Edward Sexton

Tan suit · full model

CIOTA

CIOTA

Denim button-down shirt

Septième Largeur

Septième Largeur

Ivy black loafer

THIS WEEK · TWELVE WORTH OPENING

New arrivals, restocks, and price notes.

01"a summer pivot"
Casatlantic
RESTOCK · SE/MA
€240+
02"winter shirts, early"
Portuguese Flannel
NEW SEASON · PT
€110+
03"an americana base"
Todd Snyder
14 OZ · USA
$190+
04NEW"into the index"
Niche
MERINO
$260+
05"a return"
Drake's
PRICE DROP · UK
£165+
06"denim canon"
Studio d'Artisan
JP · SELVEDGE
¥34,000+
07"a quiet upgrade"
Inis Meáin
IE · LINEN KNIT
€395+
08"pure denim mass"
Iron Heart
JP · 21 OZ
$365+
09"trans-seasonal"
Aspesi
IT · NYLON
€620+
10"the scarf authority"
Begg & Co
UK · CASHMERE
£195+
11NEW"workwear, layered"
Engineered Garments
NY · FW PREVIEW
$680+
12"a new tailoring base"
Anglo-Italian
UK · WORSTED
£1,650+

Find the piece first.

6 types61 makers
Find by colour

Find the shade before the brand.

76 named shades, organised by warmth.
Use the swatches when a product page says olive, tobacco, stone, or navy.

The 56 shades we see most
Olive Drab
In palette214
Brands38
Open the colour guide →

Shop by the problem you are solving.

Eight fast routes based on what you are trying to buy or solve.

Foundation

What should I buy first?

Start with hard-working layers before rare details.

Start with new arrivals
Work

Need clothes for the office?

Shirts, jackets, trousers, and shoes that read clean without feeling stiff.

Start with shirting
Denim

Looking for better denim?

Compare fabric weight, wash, rise, and where the pair is made.

Browse denim
Climate

Dressing for weather?

Outerwear, linen, merino, and leather routes sorted by the conditions they solve.

Browse outerwear
Shoes

Which shoes make sense?

Loafers, boots, and sneakers by construction, price, and retailer path.

Browse footwear
Knitwear

Need knitwear that lasts?

Start with fiber, gauge, and brand signal before price.

Browse knitwear
Fit

Replacing default pants?

Find trousers by cut, cloth, and what they need to work with.

Browse trousers
Details

Small upgrade or useful gift?

Belts, scarves, bags, and other finishing pieces worth checking first.

Browse accessories

Follow the cloth.

Read before you buy.

Buying frameworks, material notes, and price context from the journal.

Basics

A practical wardrobe framework for buying less badly

Stop buying pieces. Start building a system. We break down the 12-item foundation that works across every occasion, and the brands that do each one best.

Cost per wear

Cost per wear is useful after the basics clear
Materials

What fabric labels can and cannot tell you
Browse the journal