{"product_id":"the-real-mccoy-s-cotton-pile-beach-shirt","title":"Cotton Pile Beach Shirt","description":"\u003cul\u003e\n  \u003cli\u003eThe COTTON PILE BEACH SHIRT is an eminently mid-century shirt with an takase shell button placket, constructed of a luxuriously soft and detailed pile fabric and finished with two lower waist pockets.\u003c\/li\u003e\n  \u003cli\u003eThe 1950s introduction of the Cabana shirt, marked the advent of multi-purpose sportswear tailored for both beach and casual settings.\u003c\/li\u003e\n  \u003cli\u003eThis innovative trend featured matching sets comprising men's swim trunks paired with sport shirts or lightweight jackets, embodying an outfit perfectly suited for the relaxed and sophisticated indoor and outdoor lifestyle synonymous with mid-century California.\u003c\/li\u003e\n  \u003cli\u003eThe surge in popularity of Hawaiian shirts during and after World War II played a pivotal role in shaping this trend.\u003c\/li\u003e\n  \u003cli\u003eWith American servicemen stationed in Hawaii bringing the style back to the mainland, California-based sportswear manufacturers seized the opportunity to design and market Hawaiian-inspired shirts.\u003c\/li\u003e\n  \u003cli\u003eLeveraging their expertise in swimwear, these manufacturers integrated swim trunks and sports shirts into what became known as the cabana set.\u003c\/li\u003e\n  \u003cli\u003eIn the post-war period, the increased leisure time and resources available to men fuelled a demand for comfortable and stylish leisurewear, particularly as families sought moments of relaxation by the pool or on the beach.\u003c\/li\u003e\n  \u003cli\u003eCabana clothing, characterised by vibrant and lively colors, were a welcome alternative to the drab tones of formal men's workwear during that era.\u003c\/li\u003e\n  \u003cli\u003eThis shift not only marked a change in fashion but also reflected the evolving lifestyles and preferences of a society embracing newfound leisure opportunities.\u003c\/li\u003e\n  \u003cli\u003eCotton Pile Fabric\u003c\/li\u003e\n  \u003cli\u003eTakase Shell Button\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Real McCoy's","offers":[{"title":"S","offer_id":52908276777239,"sku":"MC25001","price":300.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":52908276810007,"sku":"MC25001","price":300.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":52908276842775,"sku":"MC25001","price":300.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":52908276875543,"sku":"MC25001","price":300.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/5994\/1143\/files\/MC25001_MLK_250509_6769_path2505.jpg?v=1777148851","url":"https:\/\/therightgarment.com\/products\/the-real-mccoy-s-cotton-pile-beach-shirt","provider":"The Right Garment","version":"1.0","type":"link"}